Sewn with Intention, Worn with Confidence
Rayyana was born from a simple wish: modest wear that is comfortable every day without compromising on design.
It Started in a Boarding Room in Bogor
Rayyana was founded in 2018 by Sarah Nabila, then a university student sewing gamis for her friends' orders. She often struggled to find modest wear with a simple cut that still looked polished for campus and work.
From those first few orders, Rayyana grew into a brand with a local tailoring team and a product line covering gamis, hijab, outer, and coordinated sets — all still produced in Bogor.
Minimalist Doesn't Mean Boring
We believe modest wear doesn't need busy patterns to look appealing. Every Rayyana collection is designed with clean silhouettes, earthy colors that are easy to mix and match, and stitching details that are carefully finished down to the inside of the garment.
Every design goes through multiple fittings before mass production, ensuring a comfortable cut for a range of body shapes.
The Faces Behind Rayyana
Sarah Nabila
Founder & Creative Director
Dinda Larasati
Head of Product Design